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AI Insights · Timothy · July 2024

Q2 2024 Film & Television Apps Performance on Unified Platforms in the US

A look at the performance of top Film & Television apps in Q2 2024, with insights from Sensor Tower. The article covers trends in downloads, revenue, and active users without speculating on the causes.

Q2 2024 Film & Television Apps Performance on Unified Platforms in the US

In Q2 2024, the Film & Television category has seen varied performances across leading apps on unified platforms. Sensor Tower provides a detailed analysis of these trends, emphasizing downloads, revenue, and weekly active users.

Max: Stream HBO, TV, & Movies witnessed a fluctuating trend in revenue, starting at $85K and peaking at $89K before dipping to around $78K towards the end of the quarter. Downloads for the app saw a significant spike to 91K in late April, while weekly active users showed an overall upward trend, rising from 547K to 899K.

Disney+ had a more stable revenue pattern, beginning at approximately $44K and experiencing a notable jump to $83K in the final week of June. Downloads ranged from 19K to 61K, with a notable surge in the last week. Weekly active users for Disney+ increased towards the end of the quarter, reaching a high of 715K from an initial 493K.

Amazon Prime Video showed a gentle decline in revenue, starting around $40K and closing the quarter at about $31K. The app's downloads maintained a level between 15K and 22K, with weekly active users peaking at 227K in mid-June.

Star+ experienced a mixed revenue trajectory, with an initial figure of $37K, a mid-quarter dip, and a sharp decline to around $4K by the end of June. Downloads for Star+ showed a drastic fall in the last week, plummeting to just 1K. Weekly active users remained relatively stable, ending at 363K from an opening count of 429K.

Crunchyroll displayed consistent revenue figures, hovering around $22K throughout the quarter. Downloads for Crunchyroll peaked at 35K in late April, and the weekly active users saw a growing trend, finishing at 285K from an initial 258K.

For more in-depth insights on the performance of these applications, visit Sensor Tower. The data reflects the dynamic nature of user engagement and monetization within the Film & Television app sector.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024